9 steps

Involving potential customers from the beginning is crucial to the success of your project. Test ideas, prototypes and concepts to get valuable feedback and to understand the needs of your target group. This approach minimizes the risk of undesirable developments and ensures that your resources are used efficiently. Customer involvement in the early phase enables the identification of weak points that would otherwise only become apparent in advanced stages of development. This leads to more targeted solutions and significantly accelerates the innovation process. Invest time in validating your ideas to save time and resources in the long term - a crucial step for the sustainable success of your company / product.