The values,
who stand behind our product.
The end result is simplicity
The journey from idea to implementation involves many twists and turns, but the end product we share with our customers is always simple and easy to use.
Fast Iteration
We always act with urgency to continuously improve our product. We make data-driven decisions, take informed risks and quickly apply the lessons learned to the next generation of products.
We never give up
Scaling a great product can be challenging, but we always work to build the best product possible. We'll forego an "okay" opportunity now in favor of a great opportunity later.
Empathy connects
We care about our customers, their users, and each other. We know that a deep understanding of people as people is critical to creating a meaningful product experience.
Our vision
Estimates suggest that 70-90% of newly launched products flop. Companies invest an average of 4.5% - 6% of their turnover in new product development each year. How can such a high failure rate be the accepted norm?
In a world where sustainability is not just about materials and resources, but about every decision we make, we have a vision that is in tune with the times. We firmly believe that true sustainability means not developing products that are not accepted in the market. We want to encourage companies to systematically reduce the risk of a market flop through product testing. This saves time and resources.
At the heart of this realization is our mission: We envision a world in which every product is a declaration of love to the market. Our solutions pierce the fog of uncertainty and reveal customer needs, the right value proposition and the optimum price point, systematically increasing the probability of success in the market.
Our journey is a journey of change. Together with companies, we move forward courageously to uproot the roots of failure and plant the flowers of success in their place. In our vision, products are not simply introduced - they are desired, embraced and loved.
Welcome to the future where sustainability permeates not only the earth but also the economy. Welcome to us, where data, knowledge and passion form a symphony that sets the pace for products that not only survive, but thrive and flourish.